How RAGU Increased Orders by 20% with High-Impact Restaurant Photography

The Process

RAGU is redefining fast food by bringing an authentic Italian pasta experience to a shopping mall in Copenhagen. To enhance their restaurant’s visual appeal and ordering experience, they needed high-quality images for printed posters and digital displays. A key challenge was ensuring the new images matched their existing brand visuals. I embraced their bold and slightly rough aesthetic, crafting a series of striking images that reflected the rich textures and authentic flavors of their pasta dishes.

The Results

RAGU integrated the photos across multiple touchpoints—printing them as posters around the restaurant, displaying them on their ordering screens, and using them for delivery promotions. The impact was immediate: the order size from customers through the digital display increased by 20% compared to those ordering at the counter.

Testimonial

Wauw, they are great....!!!! Your the best, so nice, love it! :)